Services

If you’re looking for guidance in all areas of your business or have specific needs, our team can help fill in the gaps to help you grow.

brand

management

Whether you’re launching, managing, or discontinuing product, Genesis provides the data backed insight and expertise needed to make informed decisions to stay competitive and poised for growth.

  • Craft authentic, unique brand identities to stand out in a crowded marketplace through actionable insights.

  • Enable your brand to optimize product portfolios, connect with consumers, and enhance your presence in the market.

  • Navigate complex retail landscapes—whether traditional retail, alternative channels, or e-commerce—We help you create long-term growth strategies by securing distribution and increasing visibility in key markets.

distributor

management

Genesis can help navigate onboarding with a distributor and ensure that inventory, finances, and sales align to your business goals.  

  • Avoid disruption in service level. We manage distributor relationships, identify opportunities for process improvements, and ensure that all stakeholders in the supply chain are aligned with organizational goals and performance metrics.

  • Ensure that chargebacks across retailers and distributors are accurately processed within your trade spend.

  • Align all parties on the defined product strategy. We roadmap with category teams, complete all form submissions, and report out on sales and other KPIs.  

sales

management

Genesis leverages data analytics while working closely with both distributors and retail partners to ensure product availability, visibility, and alignment with sales objectives.

  • Build win-win-win relationships for the retailer, the consumer, and your brand.

  • Improve in-store presence with shelf space negotiation, effective promotions, and by leveraging new opportunities. 

  • Win at shows by generating new leads. We will help you gain visibility through networking, engaging buyers, and showcasing your portfolio.

  • Leverage big data for key insights to drive better decision-making for long-term strategic growth.